Pamphlet Suite
Created: June 2021
Apps used: Figma and Canva
Project Goal Design Decisions Final Pamphlets
Project Goal
This set of four pamphlets was designed as part of a brand update for Advisorly, its divisions, and a featured product. Advisorly is an estate planning company with two divisions, Elements, and Housecalls Health and Wellness. Elements is a funeral services company while Housecalls is a foot care, nursing care, and elderly care company. Advisorly's new Bridge Insurance product also needed a pamphlet to highlight the features and benefits it provides.
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Below are Advisorly and Element's old pamphlets.
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Design Decisions
Developing a cohesive brand was the key to the success of this project. We wanted a sleek, modern suite of pamphlets that all looked they did actually belong to the same company. New symbols for the company were selected to evoke a stronger sense of guidance, navigation, and the journey of life. We selected imagery such as compasses, paths, lighthouses, and other peaceful photos for the pamphlets.
Final Pamphlets
The final pamphlets are pictured below. Each one has its own identity but still shares similar features.
